Why Skin Loses Moisture
Hydrated skin feels soft, comfortable and supple. But keeping your skin hydrated isn’t simply about drinking more water - it’s also about helping your skin attract moisture and, just as importantly, hold onto it.
As we go about our day, our skin naturally loses water through a process called transepidermal water loss (TEWL). This is completely normal, but factors such as cold weather, dry air, harsh products and the natural changes that come with ageing can make moisture loss more noticeable.
When this happens, skin can start to feel tight, dry, rough or dull.
The good news is that keeping your skin hydrated doesn’t need to be complicated.
It’s about choosing the right ingredients and giving your skin a little support to help maintain its natural moisture balance.
Hydration vs Moisture - What's the Difference?
You’ll often hear the words hydration and moisture used interchangeably, but they are two slightly different things.
Hydration is about water.
Hydrating ingredients help increase the water content of the skin, leaving it feeling plumper, softer and more supple.
Moisture is about helping to keep that hydration in.
Oils and nourishing ingredients such as shea butter help support the skin’s natural barrier and reduce moisture loss.
So, for skin that feels comfortable and well-balanced, you want both.
Ingredients That Help Keep Skin Hydrated
When it comes to hydration, we believe in choosing ingredients that have a purpose aswell as keeping it simple.
Hyaluronic Acid
Hyaluronic acid is a humectant, which means it helps attract and hold water in the skin. It can leave skin feeling softer, smoother and more hydrated.
It works particularly well as part of a routine that combines hydration with nourishing ingredients that help support the skin barrier.
Glycerin
Glycerin is another excellent humectant and one of our favourite simple, effective ingredients for supporting skin hydration. It helps attract moisture to the skin, leaving it feeling soft and hydrated.
Niacinamide
Niacinamide, also known as vitamin B3, is a versatile ingredient that helps support the skin barrier and can help improve the appearance of uneven texture and tone.
A healthy skin barrier is important for maintaining hydration, so niacinamide is a lovely addition to a hydration-focused routine.
Botanical Oils
Botanical oils bring something different to the hydration story.
Rather than adding water to the skin, nourishing oils help soften the skin and support its natural barrier, helping to slow moisture loss.
Plant oils are naturally rich in fatty acids and nutrients that can leave skin feeling nourished and smooth.
Building a Simple Hydration-First Routine
You don’t need ten different products to keep your skin hydrated. A few well-chosen products, used consistently, can do a lot.
Step 1: Start with a Hydrating Mist
After cleansing, apply a hydrating mist to refresh the skin and add a first layer of hydration.
Our HYDRATE Toning Mist combines hydrating ingredients including glycerin to leave skin feeling fresh, comfortable and replenished.
It’s also perfect throughout the day whenever your skin needs a little refresh.
Step 2: Follow with a Hydrating Serum
Our GLOW Serum combines hyaluronic acid and niacinamide to help hydrate the skin while supporting the skin barrier. The result is your skin feels soft, smooth and refreshed.
Step 3: Nourish with Face Oil
This is where a nourishing face oil comes in. Rather than adding water, facial oils help soften and condition the skin while supporting its natural barrier and helping to reduce moisture loss.
Our REPLENISH Face Oil is a blend of botanical oils designed to replenish dry, dehydrated skin and leave it feeling soft, smooth and beautifully nourished.
Keep It Simple
When skin feels dry or dehydrated, it’s tempting to keep adding more products. But sometimes your skin doesn’t need more. It needs better support.
A simple routine that combines hydration with nourishing oils and barrier-supporting ingredients can help your skin feel softer, smoother and more comfortable throughout the day.
And remember - consistency will always matter, more than having a complicated routine.
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